Step 1: Identify the Strongest AI Bets
Identify where AI can create measurable business value across the company
AI strategy and implementation
AI transformations for fast-growth brands
We partner with executive teams to turn AI from scattered experimentation into enterprise-wide adoption.
AI solutions that unlock revenue and EBITDA gains
Revenue growth: robust category and consumer insights, better analytics, accurate forecasts, and targeted sales efforts
EBITDA gains: teams move faster without incremental headcount, which reduces G&A and expenses
Productivity boosts: processes become automated, which eliminates manual tasks, automates reporting and analysis, and removes human error and bias
Decision support: insights surface faster, allowing leadership to act with less friction and more data
Competitive advantage: faster, smarter, and more efficient operations than competitiors
How we work
Step 2: Prioritize AI Workstreams
Prioritize initiatives based on revenue upside, efficiency gains, team capacity, and adoption risk
Step 3: Launch What Sticks
Lead rollout, workflow integration, and adoption so AI gets used and produces strong results
Pete Mauro, Founder & CEO
Before launching First Ascent Labs, Pete spent years leading technically complex initiatives in which the challenge was not just building new technology, but getting it into the hands of users and making it work in the real world.
Pete's background includes early work on AI glasses at Microsoft, developing first-of-its-kind AI robotic platforms, and building new tech ventures from concept through go-to-market.
This experience shapes how Pete approaches AI today. Companies do not need more demos or disconnected pilots. Instead, what's needed are need clear AI priorities, cross-functional alignment, and execution that turns promising technology into growth, efficiency, and operational excellence.